The Challenge
The marketing team had plenty of reports, but no shared operating view. Channel owners tracked different metrics, leadership saw lagging summaries, and budget decisions were slower than the campaign cycle.
Base44 designed a dashboard system that connected acquisition, conversion, pipeline, and content performance into one weekly decision workflow.
Our Approach
We reduced the dashboard to the few metrics that changed decisions, then paired each metric with recommended actions. The frontend experience made trends easy to scan, while the reporting model made channel performance easier to compare.
Results
Weekly planning became faster, budget shifts became easier to justify, and the team gained a single source of truth for growth conversations.
