The Challenge
An ecommerce brand had strong first-purchase acquisition, but repeat purchases were inconsistent. Email, paid retargeting, and onsite offers were running independently, creating a fragmented customer experience.
Base44 created a retention campaign system around product education, segmented offers, and lifecycle timing.
Our Approach
We mapped post-purchase behavior, identified the moments where customers needed reassurance or inspiration, and built a campaign journey with modular creative for each segment.
Results
The brand gained a reusable retention playbook and clearer insight into which customer groups were ready for cross-sell, replenishment, and loyalty campaigns.
