The Challenge
A B2B services company had years of useful content, but visitors could not easily find the pieces most relevant to their role or stage of buying. The blog was active, but it was not supporting pipeline as well as it could.
Base44 redesigned the content engine around topic clusters, conversion paths, and reusable lead magnets.
Our Approach
We audited existing articles, grouped them by buyer problem, and created a new structure that linked educational content to service pages and downloadable resources.
Results
The team gained a clearer editorial roadmap, stronger internal linking, and more conversion opportunities from content that was already performing in search.
